Christopher Snyder Professional work
Professional Design Work
With nearly two decades of experience in the sportswear design industry, I’ve had the privilege of leading innovative projects, building and mentoring creative teams, and shaping products that merge performance, innovation, and style.
Today, I bring that same energy and expertise to my freelance work as an adjunct instructor, lecturer, and design consultant, partnering with forward-thinking brands and institutions.
Are you working to add a fresh perspective, innovative design thinking, or strategic leadership to your next project? Let’s connect.
Areas of Expertise
Material Design
Innovation
Creative Direction
CGM Design
Design and Innovation Strategy
Team and Organizational Leadership
Accomplished creative professional with nearly two decades of experience in the sportswear design industry.
Creative Therapist and EFT Practitioner
Adjunct Instructor and Lecturer
Freelance Design Consultant
2024–Present | Lille, France
Global Creative Director, Material Design
2021–2022 | Lille, France
- Re-imagined current processes to achieve better anticipation of market trends that affect the style, technology, and desirability of Decathlon products.
Head of Materials Design and Research
2019–2020 | Berlin, Germany
- Led a global team focused on innovative and sustainable luxury material solutions.
- Created and delivered new seasonal material storytelling opportunities through innovation and a materials-first approach.
Sr. Design Director
2017–2019 | Herzogenaurach, Germany
- Led the cross-functional global materials design organization and worked horizontally across all categories and product types.
- Executed and delivered corporate seasonal creative direction, design strategy, and toolkit.
- Responsible for creative direction and design for all corporate-led material innovations and initiatives, ie, Primeknit, Clima, Parley
Design Director
2010–2016 | Boston, USA
- Established the first materials design and innovation organization, aligning it with corporate goals and strategies.
- Set and implemented seasonal corporate creative direction across product creation, including trend, consumer insights, color, graphics, and materials, ensuring a relevant, cohesive, and consistent design language.
Material Designer
2003–2010 | Beaverton, USA
- One of the pioneering members of the Nike Materials Design team focused on researching, designing, and developing innovative materials for Nike's seasonal collections.
- Implemented and integrated exclusive Nike technologies, ie, Flywire, Hyperfuse, Nike Sphere, Nike Pro
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